| (September 29, 2011, Manchester, NH) - The law firm of Sheehan Phinney Bass + Green will host the program Legal and Marketing Considerations for Protecting and Promoting Your Brand on November 9th, 2011. This program will walk through the various considerations in brand selection and promotion.
Sheehan Phinney shareholder Douglas Verge and Bob Boilard from i4Market will discuss:
- Types of words, phrases, symbols and designs capable of legal protection
- Types of trademarks given greatest legal protection
- Legal pitfalls to avoid in brand selection
- Screening options to avoid conflict with others' trademarks
- How to protect trademarks once selected
- Concepts of internet marketing
- Branding for the new age, including domain name selection, design & logo creation, practical methods for protecting your brand
- Keyword research
- Determining your target market and geographical area
- Push - pull marketing
- Search engines - what are they good for?
- Social media
- Website metrics
This complimentary program will be held at Sheehan Phinney's Manchester office. Registration begins at 1:30 PM. The program beings promptly at 2:00 PM with a networking reception at 5:00 PM. To register, please go to the events section of www.sheehan.com or email events@sheehan.com.
About the Firm
Sheehan Phinney is a full service business law firm representing local, national and international clients with innovative approaches and practical solutions. Founded in 1937, Sheehan Phinney has grown to 64 attorneys with four offices throughout New Hampshire and Massachusetts and is known for professional excellence, practical counsel and commitment to both its clients and the communities it serves. Sheehan Phinney is the exclusive member in New Hampshire of Lex Mundi, the world's leading association of premier independent law firms.
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